NEWS RELEASE 7.07.2008

FOR IMMEDIATE RELEASE

TWO TOP LAND DEVELOPMENT EXPERTS IN SOUTHERN CALIFORNIA PARTNER TO ASSIST OWNERS OF DISTRESSED LAND

Paul Grover and Barry Gross Form Strategic Land Advisors in Direct Response to Housing Crisis that has Depressed Land Values Nationwide

IRVINE, Calif. – July 7, 2008 – One of Southern California’s top real estate brokers is partnering with a nationally recognized land development analyst to offer a double dose of reassurance and expertise to property investors nervous about a down market.

The pairing of Paul Grover and Barry Gross to form Strategic Land Advisors represents the emergence of a new heavyweight tag-team in the budding industry of real estate specialists who help a new breed of clients evaluate, develop or sell large landholdings in uncertain economic times.

“We’re launching this partnership in direct response to the housing crisis that has created confusion in the marketplace about the true value of land,” said Grover, who will be the managing partner. “Banks, investors, landowners and developers need to know how they can reduce risk and enhance the value of their land. We’re ready to help them do that.”

Grover was a top producer for 12 years at the O’Donnell/Atkins land-brokerage firm, where as senior vice-president he led a team that closed sales on more than 30,000 residential lots worth more than $1 billion. He has built a reputation as one of California’s leading real-estate experts and  is a trusted resource for buyers, sellers and builders.

Gross joins the team after having spent more than a decade as president of Developers Research, a firm that offers strategic advice, research and due diligence services focusing on land development costs and scheduling. Gross is a nationally recognized land-development expert and lecturer whose system is based on regression analysis of a comprehensive database of more than 7,000 real-estate projects he has completed for more than 170 clients nationwide.

“Developers Research is still growing – and my work there will continue,” said Gross. “Teaming up with Paul on this effort will give us a unique opportunity to apply our expertise to financial and investment experts who never expected to be in the land disposition or development business.”

Grover said the firm’s goal will be to offer clients sound guidance in challenging times where land and capital are plentiful, “but reliable information is not.” He acknowledged that a virtual cottage industry of firms providing similar services has sprung up in the depressed real estate market, but none that combine the credentials and track record that he and Gross bring to the scene.

“How do you separate the performers from the posers?” Grover asked. “Serious buyers and sellers want certainty of execution. They seek credible due diligence for underwriting that will stand up throughout escrow for a clean and quick transaction. They want to avoid wasting time and money on ridiculous offers or deals that don’t stick.”

The firm’s process is designed to help owners of development property understand its true value in a fluctuating market, as well as offer a complete array of options for developing the land, selling the land or boosting its value in anticipation of a future sale. Strategic Land Advisors has built a sophisticated “optimization model” to help pinpoint the costs, risks and rewards of those options. It will also help clients market, negotiate and close sales on their land.

Because of Grover’s brokerage experiences, Strategic Land Advisors expects to procure solid land deals with a goal of closing the majority of escrows with the first selected buyer.

“We detect fatal flaws early on and kill deals that won’t work,” Grover said in a letter to prospective clients. “By providing unique experience and authoritative information, Strategic Land Advisors will help you navigate this competitive land market.”

About Strategic Land Advisors
Strategic Land Advisors is a real estate firm based in Irvine, Calif., that specializes in helping major landowners, such as banks, developers and investors make an informed decision on the disposition of development property. Our proprietary method of market research, cost analysis and analytical simulations integrates the cost of land development with anticipated revenues to maximize profit and reduce risk. For more information, please call   949-748-6708 .